Here are some tips & tricks for success when working the company booth at a conference. I'll be talking about some of the best ways to make good use of our company's dollar and your time.

Anatomy of a successful interaction

Inspirations - learn from the experts

Identify your audience, and speak to their role & level (dev, ops, DBA, C-level).

Pitching to win hearts and minds

Of course you don't need to "sell" if they know who we are, which is quite likely. So, once again, identify your audience as Step 0.

But if they need selling, start out with a soft-sell...

Next, show off what we're great at Social graces are useful

Gotchas - it's easy not to screw up with some forethought